Focused on creating distinctive brand identities, based on strategy, that speak up the value and purpose of customer-centric organizations at the heart of their customers.

Brand Strategy

Visual identity follows brand strategy. This will position you in front of the audience your business is made for, easier. Based on strategy, each communication and visual element of your brand, any line, shape, letter or color, is thoughtfully chosen, and will play a meaningful role in setting the personality and tone of voice of your brand.

  • Discovery & Research

  • Brand heart (purpose, vision, mission and values)

  • Brand personality (archetype, attributes, tone of voice)

  • Positioning & Value Proposition

  • Naming

  • Tagline

  • Messaging pillars

Brand Identity Design

After we find your positioning and what you stand for, we express your identity in a way that it can flourish over time. I know that trends are temporary, so I try to be mindful about what kind of aesthetics are best to carry your brand message.

  • Logo design

  • Color palette

  • Typography

  • Brand graphics (patterns, textures, illustrations, iconography)

  • Photography

  • Brand Guidelines

Brand Touchpoints

Each touchpoint needs to breathe your brand personality and show what makes you stand out in the market. From the business card to the email signature, brochure, packaging or environmental graphics, I make sure that you have a consistent communication.

  • Business papers (business card, letterhead, presentations)

  • Digital communication (email signature, social media templates)

  • Print (brochure, flyer, poster)

  • Environmental graphics (signage, flags, banners, trade show booths)

  • Packaging

  • Vehicles, uniforms, ephemera

  • Website design