Entera
Entera is a supplier of 100% renewable energy from solar and wind sources, made in Romania. Their mission, summed up in their slogan as "Empowering Energy", is to offer the right tools and the necessary support to those who want to live and develop sustainably, whether they are addressed to companies or individuals.
Entera contacted Noyk to develop a brand that would distinguish itself among the big existing players on the energy market in Romania and I was invited to be part of the branding team.
The solution consisted of a strategy, name, and visual identity through which Entera positions itself as a brave, motivational, and friendly brand that helps its customers make the transition to green energy with minimal effort.
Services provided
Brand Strategy
Brand Identity Design
At the center of the brand identity, we created a strong symbol that captures the merging of renewable energy resources into one entity, with the lines also representing an abstraction of the letter “e”. The elements of the symbol are dynamic, breaking free from the symbol to create icons, patterns and graphic compositions.
The identity color palette is composed of a grounding green, standing for sustainability and stability, an energizing yellow and a pale blue, taking inspiration from the sky. The choice of the typeface, Pusia, reflects the personality which had to be friendly but also professional.
All the elements combine to create a brand that will help Entera clearly communicate its key values, of their commitment to helping their customers become part of a sustainable future.