Bisigned | Graphic Design Studio
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ROUTE 66

Tempting Brands is the licensing company behind the iconic ROUTE 66 brand. In 2015 their vast artwork collection demanded a fresh style guide to be showcased in. 

Bisigned ROUTE 66 Style Guide Artworks
 

ROUTE 66 Style Guide

Tempting Brands is the licensing company behind the iconic ROUTE 66 brand. In 2015 their vast artwork collection demanded a fresh style guide to be showcased in. 

We designed a new layout for the style guide, reorganized and created new artworks, made product mock-ups with artwork usage examples, and designed a booth for the Brand Licensing Europe show. 

 

© Tempting Brands
www.temptingbrands.com
Project realized in-house

Style guide cover
Bisigned ROUTE 66 Style Guide Contents
Bisigned ROUTE 66 Style Guide Artworks
Bisigned ROUTE 66 Style Guide Artwork Elements
Bisigned ROUTE 66 Style Guide Artwork Usage
Bisigned ROUTE 66 Style Guide Photography

The landscape format of the style guide is inspired by the Photography chapter which covers a large volume of artworks.

The page layout has a grid-based approach, enabling variation in scale and placement of the artworks, while maintaining consistency throughout the style guide. 

Bisigned ROUTE 66 Style Guide Artworks
Bisigned ROUTE 66 Style Guide Artworks
Bisigned ROUTE 66 Style Guide Artworks
Bisiged ROUTE 66 Style Guide Artworks

The concept for the Phrases chapter was to have 5 structural variation for each phrase, this way customers have creative freedom in combining them with illustrations and in placing them on products. 

Phrases chapter
Bisigned ROUTE 66 Style Guide Artworks
 

Booth 2015

The booth design had to reflect the new style guide. The combination of bold phrases with photography and flat colors resulted in a modern and exciting brand image. 

 

Bisigned ROUTE 66 Booth 2015
Bisigned ROUTE 66 Booth 2015
Bisigned ROUTE 66 Booth 2015