Bisigned | Graphic Design Studio
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Marie-Antoinette

Brand identity. Marie-Antoinette sets out to be the brand for women, with products ranging from clothing, to home decorations, accessories and cosmetics.

Marie-Antoinette

The archetypal image of the Queen of France is reborn in the hands of Tempting Brands licensing company. Rebellious, gracious and seductive, Marie-Antoinette sets out to be the brand for women, with products ranging from clothing, to home decorations, accessories and cosmetics.

We designed the brand identity, the style guide and the booth for the Brand Licencing Europe convention. The style guide would present the brand usage guidelines, showcase artworks and product usage examples. In collaboration with a team of 5 designers we created artworks divided into thematic chapters. 

 

© Tempting Brands
www.temptingbrands.com
Brand identity done in-house, Style Guide done as contractor

 

Identity

The logo symbol is inspired by Marie-Antoinette's monogram as it can be found in the Palace of Fontainbleu. The overlapping initials in 2D, graciously bend on each other in 3D, making the logo function as a clothing accessory or a jewelry piece. The symbol and the logotype are set in a custom serif typeface. 

Bisigned Marie-Antoinette Logo
 
Bisigned Marie-Antoinette Logo Symbol
Bisigned Marie-Antoinette Monogram
Bisigned Marie-Antoinette Logo Tagline
 
Bisigned Marie-Antoinette Style Guide 3D Logo

Marie-Antoinette loved brand-new and out-of-the moment colors and she invented colors inspired by the most unexpected sources. The primary brand colour is a greenish brown, a color invented by the Queen herself and named Caca Dauphin, after her newborn baby boy’s soiled swaddling clothes. A color palette has been developed around this primary color, which has been applied to the artworks in the Style Guide. 

 
 
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Style Guide

 
Bisigned Marie-Antoinette Style Guide Cover
Bisigned Marie-Antoinette Style Guide Photography
Bisigned Marie-Antoinette Style Guide Photography
Bisigned Marie-Antoinette Logo Variations

The six monograms are inspired by the Queen’s initials seen on her surroundings and belongings: cups and dishes, clothing embroidery, door handles, fireplaces and staircase balustrades from Petit Trianon.

Bisigned Marie-Antoinette Style Guide Patterns
Bisigned Marie-Antoinette Style Guide Labels
Bisigned Marie-Antoinette Style Guide Artworks
Bisigned Marie-Antoinette Style Guide Artworks
Bisigned Marie-Antoinette Style Guide Artworks
Bisigned Marie-Antoinette Style Guide Photography
 
Bisigned Marie-Antoinette Booth 2016

Booth 2016

For the 2016 Brand Licencing Europe convention, the booth had to showcase both the Marie-Antoinette and ROUTE 66 brands.
Our approach was to use defining artwork elements for each brand, while keeping the color palette subtle, so they blend together well under the same licensing company.

Bisigned Marie-Antoinette Booth 2016
Bisigned Marie-Antoinette Booth 2016